THE EXPERIENCE

We align design with your goals, prioritising strategy over aesthetics.

We empower clients with insights into the design process to foster informed decisions and enhance engagement. Navigating branding and digital marketing can be complex, so we guide you every step of the way, ensuring you’re confident in your brand’s identity and equipped to succeed in your market.

Brand Identity

Developing a robust brand identity is essential for establishing recognition and forging a meaningful connection with your audience. Here are the four key stages of our refined branding process, designed to guide you seamlessly through each step.

In the first week, we’ll establish the Creative Direction for your brand. Define your brand’s values, and mission, and conduct market research and competitor analysis. Next, we’ll develop a creative brief that outlines the brand’s personality, tone, visual aesthetics, and key messaging.

Following the establishment of the creative direction, the second week involves developing initial design concepts. We will present the most compelling options to you, gather your feedback, and refine the concepts to better align with your vision.

Drawing from the feedback provided, we will refine the brand identity concepts and develop mockups of essential brand assets, including logos, colour schemes, and typography. This will allow you to envision how the concepts will translate into a cohesive brand experience.

Upon finalising and approving the brand identity concepts, we will meticulously prepare all essential brand assets for implementation. You will also be provided with a detailed brand style guide, offering precise instructions on how to apply and maintain the brand identity across diverse mediums.

Website Design

To establish a thriving and enduring business, a compelling online presence is essential. We firmly believe that an intentional and impactful website is a critical asset for your success.

The initial step involves defining the website’s direction. This includes gathering insights from the client, analysing the target audience and competitors, and establishing the website’s purpose, goals, and core features. By the conclusion of this phase, we will have a clearly defined roadmap for the website.

In this phase, we will create a design prototype that visually represents the website’s structure. These mockups offer a clear preview of the layout, colour schemes, typography, and navigation. Feedback and revisions are essential to ensure that the design aligns with both the project’s objectives and your vision. The outcome will be an approved design concept, serving as the blueprint for the development stage.

Upon approval of the site design, we will proceed with development on your selected platform. This phase typically spans 1-2 weeks, contingent on the complexity of your site. Once development is complete, we will provide you with a demo link to review and identify any final adjustments before the site goes live.

In this final phase, we conduct comprehensive testing to ensure the website operates seamlessly and is fully prepared for launch. Additionally, we will transfer all project assets, documentation, and provide training to ensure you can manage and maintain the site with confidence. This stage signifies the successful conclusion of the project.

Collateral

Enhance your package with bespoke stationery, digital assets, or custom packaging to elevate your business’s presence and impact even further.

In this phase, we will develop design concepts tailored to your brand, objectives, and preferences. You will review these concepts, providing feedback to refine and shape the direction of the collateral. This step is essential for ensuring the design aligns seamlessly with your vision.

Following your feedback, we will enter the refinement stage, where we meticulously fine-tune the selected concepts. This involves making detailed adjustments and revisions to ensure that each collateral piece aligns perfectly with your design and branding guidelines.

The next phase involves preparing the files for production. For print collateral such as stationery and packaging, this includes converting designs into high-resolution formats suitable for professional printing. For digital assets, we optimise files for web use and provide various formats and resolutions to ensure compatibility across different platforms and devices.

In this stage, we will deliver the final design files and assets to you, accompanied by comprehensive instructions or guidelines for their use. Should printing or production be required, we will also provide recommendations for selecting an appropriate print service or manufacturer.

Social Media Management

Enhance your strategy with tailored social media management services to elevate your business’s online presence and engagement.

We commence by thoroughly understanding your brand’s ethos, goals, and target audience. This allows us to craft a bespoke social media strategy designed to elevate your brand’s presence and engage your ideal audience effectively.

Our team meticulously curates and creates high-quality content tailored to your brand’s voice and aesthetic. This includes captivating graphics, engaging videos, and compelling copy, all designed to enhance your brand’s narrative and foster meaningful connections with your audience.

We expertly manage the scheduling and execution of your social media campaigns, ensuring timely and strategic posts across your chosen platforms. Our proactive approach involves monitoring campaign performance and making data-driven adjustments to optimise reach and engagement.

We provide comprehensive performance reports that offer deep insights into your social media metrics, including engagement rates, audience growth, and campaign effectiveness. This transparency ensures that we continually refine our strategies to maximise your brand’s impact and success.

Photography & Videography

Refine your brand’s story with our distinguished photography and videography services. We create exquisitely crafted visual content that authentically embodies your brand’s essence and resonates deeply with your audience. Through a meticulous and elegant approach, we capture and present your narrative with unparalleled sophistication, ensuring a lasting and impactful impression.

We begin with a detailed consultation to understand your brand, objectives, and vision. This stage involves discussing your specific needs, preferences, and goals for the photography and videography, ensuring a tailored approach that aligns with your overall strategy.

Based on our discussion, we develop a comprehensive creative brief and production plan. This includes conceptualising the shoot, determining key themes and styles, and scheduling logistics to ensure every detail is meticulously planned for an effective execution.

Our team captures high-quality, compelling visuals through a professional photoshoot or videography session. We focus on delivering exceptional content that reflects your brand’s identity and message, employing advanced techniques to achieve the desired aesthetic and impact.

We meticulously edit and refine the captured content to enhance its quality and ensure it meets your brand’s standards. Finalised images and videos are delivered in various formats suitable for your intended use, accompanied by guidance on effective application to maximise impact.

PR & Press

Elevate your brand’s visibility and influence with our bespoke PR and press services. We craft compelling narratives and strategic media placements to ensure your story reaches the right audience, enhancing your reputation and driving meaningful engagement.

We begin by understanding your brand’s unique story and goals, followed by crafting a strategic PR plan tailored to your objectives and target audience.

Our team prepares a comprehensive media kit, including press releases, media pitches, and other essential materials designed to effectively communicate your brand’s narrative.

We actively pitch your story to relevant media outlets and journalists, leveraging our industry connections to secure high-quality press coverage and build valuable relationships.

Throughout the campaign, we track media coverage and engagement metrics, providing regular updates and insights to refine strategies and maximise impact.

Influencer Marketing

Refine your brand’s impact with our curated influencer marketing services. We meticulously align your brand with key influencers to enhance visibility, cultivate genuine engagement, and achieve distinguished results.

We begin with a comprehensive consultation to understand your brand’s goals, target audience, and campaign objectives. This helps us identify the ideal influencers who will resonate with your audience and align with your brand values.

We conduct an in-depth search and vetting process to select influencers whose reach, engagement, and content style best fit your brand. We ensure that each influencer’s audience matches your target demographic for optimal impact.

We craft a tailored campaign strategy, including creative briefs and collaboration guidelines. Our approach ensures that influencer content is authentic and seamlessly integrates with your brand messaging.

Throughout the campaign, we monitor performance metrics and engagement rates. We provide detailed reports and insights, evaluating the campaign’s effectiveness and making adjustments as needed to maximise results.

Graphic Design

Refine your brand’s visual identity with our sophisticated graphic design services. We meticulously craft elegant and impactful designs that embody your brand’s essence and captivate your audience. From distinctive logos to cohesive marketing collateral, our designs are thoughtfully tailored to enhance your brand’s presence and articulate your message with distinction and clarity.

We begin with an in-depth consultation to understand your brand’s vision, goals, and target audience. This helps us create a design brief that aligns with your objectives and sets the stage for the project.

Our team crafts a series of design concepts based on the brief. Each concept is thoughtfully developed to reflect your brand’s identity and ethos, offering you various visual directions to choose from.

We present the initial concepts for your review and gather detailed feedback. Based on your insights, we refine and adjust the designs to ensure they meet your expectations and resonate with your brand’s essence.

Upon final approval, we prepare and deliver all necessary design files in multiple formats suitable for both print and digital use. We also provide guidelines for consistent application across various platforms and materials.

At Votre Group, we know that a brand reflecting your values is essential.

Our Promises

Meaningful Design

Your business is unique, and at Votre Group, we create visuals that reflect that distinction, capturing your brand’s essence and resonating with your audience.

Strategic Vision

At Votre Group, we tailor marketing solutions to align with your brand’s vision and goals, driving results and enhancing your market presence.

Seamless Experience

We provide comprehensive services to guide you through your marketing journey, ensuring a smooth process that delivers a strong, lasting impact for your brand.

Ongoing Support

At Votre Group, we prioritise building lasting client relationships, adapting to your evolving needs and ensuring continuous support for your success as your business grows.

Attention to Detail

We strive for perfection by meticulously attending to every detail, ensuring your brand achieves exceptional results and stands out in the market.

Collaboration

We collaborate closely with you to understand your vision and goals, bringing your brand to life. As a full-service marketing agency, we provide customised solutions that enhance your overall strategy.

Our Projects

Note

Brand identity, creative direction, photography, videography + social media management

Mensho Tokyo

Creative direction, photography, videography, press, public relation, web design + social media management

The Botanical Group

Creative direction, photography, videography, press, public relations + social media management