Case study

Bouzy Bar x David Hicks

Bouzy Bar, a chic new addition to Armadale, is a collaboration between renowned entrepreneur Glenn Eagles and acclaimed Melbourne designer David Hicks. This partnership has crafted a Parisian-inspired venue that seamlessly blends elegance, glamour, and a unique European flair.
Votre Group played a pivotal role in the marketing and advertising for Bouzy Bar. We worked closely with Hicks and Eagles to produce and direct media content that harmonised with their design vision. Our approach, shaped by our previous work and deep understanding of hospitality projects, revitalised Bouzy Bar with a fresh, glamorous identity.

We embraced a design palette of luxurious marble, chocolate velvet, polished brass, and dim lighting, evoking the elegance of 1950s-70s Parisian bistros. The bar’s centrepiece features polished brass accents and a fabric skirt reminiscent of French cancan dresses, adding a touch of haute couture.
Our efforts extended to managing Bouzy Bar’s marketing and advertising, including high-quality content creation. This collaboration underscores our expertise in elevating brands and fulfilling our clients’ visions through innovative media strategies.