Wesley College profiled Valentine Mirzayantz as an inspiring young entrepreneur transforming how chronic health conditions are perceived — blending purpose with design to create accessible, stylish asthma products. The article charts Valentine’s personal journey with asthma, severe allergies, and anaphylaxis, highlighting how lived experience became the foundation for The Asthma Collective — a brand reimagining medical accessories as everyday lifestyle pieces.

Rather than accept clinical, uninspiring medical products, Valentine set out to design items that people genuinely want to use and feel confident carrying. The feature emphasised how The Asthma Collective creates this intersection of function and fashion — from premium inhaler accessories and protective pouches to refined medical ID jewellery that feels as personal as it is essential. Wesley College celebrated Valentine’s entrepreneurial vision, resilience, and impact in raising awareness of asthma and related health challenges.

The profile also spoke to her role as a young leader bringing health innovation into cultural conversation, demonstrating both creative agency and advocacy. By making asthma essentials both chic and practical, The Asthma Collective challenges conventional stigmas and empowers individuals living with chronic conditions to carry lifesaving tools with pride.

Votre Group® — Brand Support & Media Strategy

Votre Group® played a key role in shaping and elevating the media presence of The Asthma Collective. We led strategic press engagement and editorial positioning, aligning the brand’s narrative with outlets that could amplify its mission and cultural relevance, including national lifestyle and health publications.

We coordinated the press pitch and media outreach that helped secure the Wesley College profile, providing editorial materials, brand positioning statements, and visual assets that reflected the brand’s identity and purpose-led mission. Through targeted storytelling and strategic media alignment, Votre Group® supported the growth of The Asthma Collective’s visibility while reinforcing its position as a design-driven health lifestyle brand.

Link article link:

https://www.wesleycollege.edu.au/news-events-and-publications/latest-news/2021/09/young-entrepreneur-valentine-mirzayantz-breaks-barriers-for-asthma-awareness-whilst-making-asthma-accessories-chic